Not the Eiffel Tower. Not Rome’s Colosseum. Or even Barcelona’s magnificent Sagrada Familia cathedral by Gaudi. The attraction voted Europe’s best in awards dubbed the “Tourism Oscars” also earned the title of Europe’s Leading Beer Tour Visitor Experience 2023. 

 

Ireland’s Guinness Storehouse is one of the highlights of a visit to Dublin, and walks visitors through the history and the making of one of the world’s most beloved beer brands and Irish cultural icon. Who doesn’t have a pint of Guinness on St. Patrick’s Day? And who would miss having a pint of Ireland’s most famous beer at the source?

 

The Guinness Storehouse is located in the heart of Dublin’s Liberties, the neighborhood famous for the city’s brewing and distilling heritage. Inside, it gives visitors the inside scoop about the company’s 260-year history, its iconic advertising over the generations, and what goes into brewing each pint of its famously dark and thick and hearty “meal in a glass” stout beer. Not to mention what may be the most memorable beer tasting of your life. The entire experience unfolds over seven floors, topped by the famous Gravity Bar, where visitors get to sip a Guinness while enjoying panoramic, 360-degree views over Dublin.  

 

In addition to getting up close and personal with what Guinness fans affectionately call “the black stuff,” the brewery has developed a number of experiences you wouldn’t expect at your standard beer tour, like:

 

 

 

 

It's that level of fun, quirkiness, innovation and genuine passion for one of Ireland’s most cherished drinkable delicacies that has earned the Guinness Storehouse a coveted position at the peak of European travel experiences.